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Health in Motion Network – Connecting Digital to Personal

Columbus, OH – 5/27/2021.

How do you, as a consumer of healthcare, feel about the digitalization of that care experience? There’s plenty of nostalgia for the “good old days” of local doctors doing house calls, before healthcare was dominated by mega-sized health systems, payers, EHR providers, and more institutional behemoths. It’s tempting to romanticize the way things were, but there are advantages to all this technology. At Health in Motion Network, we are working on solutions and collaborations that ideally capture a bit of the best of both worlds.

We want to start by honoring the importance of the personal connection. Not every transaction can be accomplished using a kiosk with a user-directed interface. Those can be convenient, but their success relies on the interaction remaining high-level and simple. Any difficulties, and funny how all of a sudden you need a person again to reset the system. Digital isn’t a replacement. It’s a supplement. Especially related to an experience as nuanced as healthcare, it’s a tool to enhance your relationship with a skilled service provider.

Just as a digital interface is only as good as its algorithm, information is only as helpful as the context in which it can be considered and applied. Again, it’s beneficial to have personal support, such as through Health in Motion Network’s Dispensed Care Management™ platform, to extrapolate from raw data inputs to meaningful action. Connecting consumers and their healthcare records to pharmacist-directed care teams through a curated, continuous, digitally-enhanced experience is the game-changer in healthcare innovation.

Then, though, the system has to iterate and be responsive. We are taking the time to work directly with pharmacists and our industry partners across the country to develop a digital platform that captures the end-to-end, comprehensive value ascribed to the medical home, that equally creates a streamlined and optimized workflow for providers. It has to be both. We appreciate that’s asking a lot, but effective healthcare is a democracy of consumers and providers.

The allure of telehealth, conceptually anyhow, has been its on-demand availability. There are real limits, however, on that appeal. The Health in Motion Network perspective is that logging into an app and being randomly assigned a provider or simply engaging with an AI-generated chat lacks the richness of a real person-to-person relationship. Part of why people so consistently report trusting their pharmacists is because of the rapport that develops over time. They know more than a given person’s medical history. They know that person. That kind of continuity is quantifiably valuable when we’re talking about long-term care and outcomes.

We do think it’s possible to have our digital health cake and eat it, too. Market trends tell us that both consumers and providers want to come to that party. Best of all, there’s room for everyone.




Health In Motion Network delivers a consumer-centric, digitally enhanced healthcare ecosystem, enabling centralized and personalized, pharmacist-driven care management, empowering consumer choice and optimizing clinical outcomes.