Columbus, OH – 12/24/20
When asked to comment on the Health in Motion Network (HIMN) evolution, CEO and co-founder Brian Slusser wastes no time in saying, “Our journey is asking questions of ourselves—always.” Currently, the team is actively deploying the HIMN app to its partner pharmacists. Immediately, patients will begin having the opportunity to interact with the platform, communicating with their pharmacists and providers, receiving targeted support to help with their chronic disease management, achieving better results and meaningful satisfaction.
Indeed, HIMN’s origins trace to asking the right questions. Among the core leadership team, including key industry advisors, the vision has always been to optimize the existing components of the healthcare system, using community pharmacy as the unifying point of connection. Essential guiding inquiries have included: What capacities do community pharmacists possess that we’re not adequately utilizing across healthcare? What primary needs do patients struggle to meet? How can we enhance bi-directional communication among providers about mutual patients? What would the ideal digital healthcare experience include?
Principles of disruptive innovation advise that any established company or sector can fall victim to market complacency. We get used to doing things a certain way. We accept insufficiency in trade for reliability and the proverbial “devil we know.” Disruptive innovation equally represents the value of incrementally adjusting the status quo to accommodate shifting circumstances and preferences. Large-scale reinvention isn’t always necessary, or even beneficial. Take a system people already recognize and are comfortable with, and strategically shift it by degrees until, in what feels like no time at all, a new normal is established.
This is, of course, where many have tried to change the way healthcare is conceived of and distributed across the United States. Telemedicine, retail-based clinics, an increased reliance on providers including nurse practitioners and physician assistants to practice to the top of their licensure. These concepts and more have succeeded in part in changing consumer behavior. But the prevailing infrastructure remains in place, with physicians at the top of the provider pyramid, and health insurers gatekeeping access.
HIMN started with a premise that patients already know and trust community pharmacists. In fact, community pharmacists are consistently rated as among the most trusted of any profession. They continued to surmise that pharmacists already are increasing their scope of care, thoughtfully incorporating services related to health management and coaching, and chronic disease treatment. Moreover, pharmacists and physicians are an established care team, with shared prioritization of patient outcomes. And patients are eager for a better way for it all to work, concurrently becoming more and more at ease with digitally accessing healthcare services.
Ultimately, system-wide change has to be driven by consumers; it has to come from within, with those who interact with it daily demanding a better way. Technology and healthcare are typically on opposite ends of the spectrum in terms of their fluidity and adaptability. But strategic incorporation of digital solutions, with the user at the heart of any development decisions, can facilitate more responsive transformation. HIMN will keep asking those questions, even as it welcomes nationwide adoption of its solution. Listening to the patients, the pharmacists, the physicians, and all involved will ensure an ongoing commitment to innovation, answers, and outcomes.
Is your preferred community pharmacist a member of the Health in Motion Network program? Currently, new partners are actively being identified and welcome to join. For more information, please contact us today.