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Health in Motion Network – Realign, Don’t Recreate

Columbus, OH – 5/11/2021.

The trend towards consolidation in the healthcare marketplace has generated abundant scale, but heavily at the cost of connectivity and agility. Throughout industry literature, the prevailing emphasis is on health systems as the nexus point around which the rest of the structure revolves. This orbital perspective, however, does not sufficiently consider the extent to which healthcare happens in the home, in the workplace, on the road, and everywhere other than on large health system campuses.

Diminished communication and collaboration subsequently impede innovation. Electronic health records are useful enough as simple storage containers, but don’t, on their own, contribute to information-sharing that enhances outcomes. Some elements of convenience, such as comprehensive academic medical centers housing every piece of equipment and providers of every subspecialty, undermine more practically relevant needs, such as efficient consumer access and ease of inter-provider consultation.

Technology introduced in the name of increased productivity needs to be carefully calibrated and assessed for its capacity to deliver on that objective. The market, today, is fairly flooded with devices and apps. What differentiates Health in Motion Network’s efforts?

Let’s talk about bringing attention to the underutilized pharmacy profession. Pharmacists are adept care managers, proficient in consumer communication best practices, and more frequently interact with consumers than do their physician counterparts. Appropriate medication management can reduce inefficiencies and costs, and facilitates better long-term outcomes. Adherence or utilization concerns can be addressed immediately, rather than progressing to more emergent status. Pharmacists can and do coordinate with physicians as well as nurses, physician assistants, social workers, nutritionists, health educators, along with payers.

Reading this description, without additional context, it would seem that pharmacists, then, are the true center of the healthcare experience. They do not take the place of medical care, and pharmacies do not subvert hospital systems. They are all, together, complementary.

Technology that prioritizes the role of the pharmacist, as a means to empower the consumer, while coordinating with health systems and entire care teams, boosts productivity through workflow optimization and centralization of pertinent data. Real-time information exchange generates more responsive and personalized care plans. Decision-making is more inclusive, less attenuated, and more effective.

This is the sort of innovation healthcare needs. Rather than attempt to build a new system, take the pieces we have that work, and that have so much potential to work better, and establish new connections. Agility comes from connectivity. It’s mechanics, really. Which isn’t to say it’s easy. Time and time again, we’ve seen the difficulty in repositioning healthcare on any sort of systemic scale. But there’s an elegance in a solution that relies on realigning, rather than recreating, the nodes of the network.





Health in Motion Network delivers a consumer-centric, digitally enhanced healthcare ecosystem, enabling centralized and personalized, pharmacist-driven care management, empowering consumer choice and optimizing clinical outcomes.